Triple bottom line: not only profit counts...

The last ten years we notice that companies are not only focused on the profit they make. Social and environmental responsibility is becoming more and more important.First cost cutting was the most important goal of the companies, but times change...

Fifteen years ago, John Elkington announced 'the triple bottom line'. He said that companies should have three purposes; namely profit, people and planet. Climate problems are becoming bigger and bigger, labour markets aren't always well regulated,...

Companies are aware of these problems so they are re-examining the purposes of their policies now. Ethical standards and not financial performance come at first place. It is sometimes difficult for companies to combine the three Ps, but they improve the social and environmental relationship and it's good for their image, the loyalty of their customers grows.

Companies have become more 'human'....

Justine De Kinder