maandag 14 december 2009

Nike and ethics


A few years ago Nike was accused of unethical behavior. They arenot the only company who acted in a unethical way, but Nike was the most criticized because of their leading role.

Nike was mainly criticized because of their sweat shop regime. A sweat shop is a work place were the working conditions are unhealthy and the workers are underpaid, often underage.
When the press found out a scandal was born. Nike was put in a negative spotlight.

Nike realized that they had to change if they did not want to lose their customers. They created a balance score card and closed their sweat shops.
Still there are doubts: have Nike really become ethical?

Nathalie De Braekeleer

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